Seung Yong Chung: Inside the Life of Diane Farr’s Ex-Husband

Seung Yong Chung is a Korean-American entrepreneur and marketing executive born in Seoul, South Korea, in 1970. He built his professional name through business, advertising, multicultural marketing, and his leadership at Cashmere Agency.

He is also widely known because of his former marriage to American actress Diane Farr. Farr is recognized for television shows such as Numb3rs, Rescue Me, and Fire Country. Their marriage brought Chung wider public attention.

This biography explores Seung Yong Chung’s childhood, Korean-American roots, education, business career, Cashmere Agency, marriage, wedding, children, divorce, and financial success. It also looks at his quieter life after leaving the agency.

Quick Bio

Personal Detail	Information
Full Name	Seung Yong Chung
Birth Year	1970
Age in 2026	About 56 years
Birthplace	Seoul, South Korea
Nationality	Korean-American
Profession	Entrepreneur, Marketing Executive
Education	Virginia Tech; George Washington University
Bachelor’s Degree	Finance
Master’s Degree	Information Systems
Known For	Co-founding Cashmere Agency
Company	Cashmere Agency
Co-Founder	Ted Chung
Former Position	President and CEO
Ex-Wife	Diane Farr
Marriage	2006–2020
Children	Three
Son	Beckett Mancuso Chung
Daughters	Sawyer Lucia Chung and Coco Trinity Chung
Height	About 6 ft 3 in (191 cm)
Net Worth	Reported around $19.8–$20.3 million
Current Status	Living a private life

Early Life and Childhood

Seung Yong Chung was born in 1970 in Seoul, South Korea. He spent only the earliest part of his childhood there. When he was about two years old, his family moved to the United States and began building a new life.

His father worked in the import-export business and served as president of Intraco Korea. His mother worked as a nurse at George Washington University Hospital. Their careers gave Seung an early view of business, responsibility, education, and hard work.

Growing up in America while maintaining Korean roots exposed Seung to two different cultures. Korean traditions remained part of his family life, while American society shaped his education and experiences. This multicultural childhood later connected naturally with his career in marketing.

Growing Up With Korean and American Cultures

Moving to America at such a young age meant that Seung developed an identity influenced by two different cultures. Korean traditions remained important within his family, while his education and everyday experiences took place mainly in the United States.

This background gave him early exposure to different ways of communicating and thinking. Respect for family, discipline, and tradition existed alongside the opportunities available in American society. These influences remained relevant during his adult life.

His multicultural experience also fits closely with the professional field he eventually entered. His later work focused strongly on culture, audiences, entertainment, and the ways major brands communicate with diverse communities.

Education and Academic Journey

Seung Yong Chung built a strong academic foundation before beginning his professional career. He attended Virginia Tech and studied at its Pamplin College of Business. His chosen subject was finance, giving him knowledge of business planning, economics, financial management, and commercial decision-making.

He completed his Bachelor of Science degree in Finance in 1992. However, his education did not stop with his undergraduate studies. Seung later attended George Washington University and earned a Master of Science degree in Information Systems.

The combination was useful for his future career. Finance provided business knowledge, while information systems introduced him to the relationship between organizations, information, and technology.

His Path Into Business and Marketing

Seung Yong Chung entered professional life with education covering both financial and technological subjects. Over time, his interests developed toward marketing, brand communication, and the growing connection between businesses, entertainment, technology, and popular culture.

His early professional experience helped him understand how companies communicate with different audiences. This became increasingly important as American brands looked for better ways to reach multicultural consumers. Seung saw opportunities within this changing advertising environment.

Instead of following only a traditional finance career, he moved toward entrepreneurship. His understanding of business strategy and multicultural communication eventually helped him establish a company designed around culture-focused marketing and creative brand development.

Founding Cashmere Agency

A major turning point came in 2003 when Seung Yong Chung co-founded Cashmere Agency with Ted Chung. Based in Los Angeles, the agency developed a marketing approach centered on understanding culture and helping companies communicate with audiences in meaningful ways.

Cashmere described its approach through the idea of cultural innovation. Rather than treating culture as a small part of advertising, the company placed it near the center of its creative strategies. This approach helped distinguish the agency within a competitive industry.

Over the years, Cashmere worked with major names including Google, Taco Bell, Instagram, and Sony. Its growth established Seung as an experienced marketing executive and entrepreneur.

Seung Yong Chung’s Leadership at Cashmere Agency

Seung spent more than twenty years connected with Cashmere Agency. During this long period, he held important leadership responsibilities, including serving as president and later CEO. His work involved helping guide the agency as its reputation and client portfolio expanded.

The company also earned industry recognition, including honors connected with multicultural advertising. Its success showed the growing importance of understanding cultural communities when developing advertising campaigns for major brands and entertainment companies.

Another important moment arrived in 2021 when Cashmere became part of a larger business combination involving Media. Monks and S4 Capital. Seung remained with Cashmere until December 2024, closing a professional chapter that had begun in 2003.

How Seung Yong Chung Met Diane Farr

Seung Yong Chung reportedly met Diane Farr during the early 2000s at a mutual friend’s engagement party. Their first meeting did not immediately develop into a serious relationship. Around a year later, however, they crossed paths again while attending the same couple’s wedding in Mexico.

Their connection became stronger after meeting again. Diane came from an Irish and Italian family background, while Seung had grown up with Korean traditions. Their relationship therefore brought together two very different family and cultural experiences.

One early challenge involved expectations surrounding marriage. Seung explained that his family had expected him to marry a Korean woman. Despite those cultural concerns, their relationship continued developing and eventually led to engagement and marriage.

Seung Yong Chung and Diane Farr’s Marriage

After their relationship became serious, Seung proposed to Diane in October 2005. The couple married on June 26, 2006, at Rainbow Tarns Lodge in Mammoth Lakes, California. Their ceremony reflected the multicultural nature of their relationship and included meaningful elements from Seung’s background.

Five Buddhist monks participated in the wedding ceremony. Barry G. Littman, a film executive who became a Universal Life minister for the occasion, officiated the marriage. The event represented the joining of two people as well as two different family traditions.

Seung and Diane remained married for approximately 14 years. Although Diane worked in television, they generally kept much of their marriage and everyday family life outside constant celebrity attention.

Their Interracial Marriage and Cultural Differences

Culture played an important role throughout Seung and Diane’s relationship. Early in their dating life, Seung explained that his parents had concerns about him marrying outside his Korean background. Those worries were connected with maintaining Korean family traditions through future generations.

Diane later explored experiences involving interracial relationships in her memoir, Kissing Outside the Lines. Her marriage gave her firsthand experience of joining a family with traditions different from those she had grown up with.

Over time, the couple created a household that included both sides of their heritage. Their children grew up with Korean roots from Seung and European heritage from Diane, making cultural identity an important part of their family experience.

Seung Yong Chung’s Three Children

Seung and Diane became parents less than a year after their wedding. Their first child, Beckett Mancuso Chung, was born on March 16, 2007. Becoming parents introduced a new chapter to their marriage and quickly changed their household into a young family.

Their family expanded again on August 27, 2008. Diane gave birth to twin daughters, Sawyer Lucia Chung and Coco Trinity Chung. The twins arrived only about sixteen months after Beckett, meaning the couple was raising three very young children at the same time.

Their children were raised with connections to both sides of their heritage. As Beckett, Sawyer, and Coco grew older, family continued to connect Seung and Diane even after their marriage ended.

Seung Yong Chung and Diane Farr’s Divorce

Seung Yong Chung and Diane Farr ended their marriage in 2020 after approximately 14 years together. They kept the detailed circumstances surrounding their separation largely within the family instead of turning the divorce into an extended public discussion.

Their relationship after divorce appeared to remain friendly enough for important family moments. In September 2020, Diane shared a lighthearted glimpse of family life while celebrating Seung’s 50th birthday with their children. Her message joked about not allowing divorce to interfere with celebrating the occasion.

Their three children remained an important shared responsibility. Rather than making their separation the center of their public identities, Seung and Diane moved into separate chapters while continuing their roles as parents.

Life After His Divorce From Diane Farr

Following the divorce, Seung continued with the professional career that had occupied much of his adult life. Cashmere Agency remained a major part of that chapter. He stayed with the business until December 2024, completing more than two decades with the company he helped establish.

His personal life remained considerably quieter. Unlike Diane, whose acting career naturally requires television appearances and entertainment coverage, Seung rarely placed himself at the center of public attention. His profile remained primarily connected to business and family.

The years after the divorce also brought changes as his children became older. Beckett was born in 2007, while Sawyer and Coco were born in 2008, moving the family beyond their earlier years of raising small children.

Why Seung Yong Chung Left Cashmere Agency

December 2024 marked the end of Seung Yong Chung’s long chapter with Cashmere Agency. He had been involved with the company since February 2003, meaning his tenure lasted for more than 21 years. During that period, he helped take Cashmere from a new venture to an established multicultural marketing agency.

His departure represented a major professional transition. He had served in senior leadership roles and was closely associated with Cashmere’s identity, strategy, and growth. The company had also undergone significant change after becoming connected with Media. Monks in 2021.

After leaving Cashmere, Seung did not immediately build a similarly visible public profile around another major venture. His post-agency life has instead remained relatively private.

Seung Yong Chung’s Net Worth

Seung Yong Chung spent decades working in business and marketing, with Cashmere Agency forming the most important part of his professional story. His long leadership career and the agency’s growth have naturally created interest in his personal finances and overall net worth.

Figures associated with his wealth have placed it at approximately $19.8 million to $20.3 million. His business career represents the main foundation behind these estimates. Cashmere’s work with large corporate clients and its expansion strengthened his position within the marketing industry.

The 2021 business deal involving Cashmere also marked an important financial and professional milestone after nearly two decades of building the company.

Seung Yong Chung’s Business Legacy

Seung Yong Chung’s story extends beyond his connection with a Hollywood actress. His professional achievements began independently through education, entrepreneurship, and marketing. Co-founding Cashmere Agency in 2003 became the defining achievement of his business career.

For more than two decades, he helped develop a company focused on the relationship between brands and culture. Cashmere eventually worked with internationally recognized businesses and received attention within the multicultural advertising industry. Its later corporate expansion represented another major stage in that development.

His career also reflects his own multicultural background. Growing up between Korean and American cultures gave his professional journey a connection to the cultural understanding emphasized by Cashmere.

Final Thoughts

Seung Yong Chung has built a life connecting Korean heritage, American education, entrepreneurship, marketing, and family. Born in Seoul and raised mainly in the United States, he eventually transformed his business education into a long career within advertising and multicultural communication.

His marriage to Diane Farr introduced his name to a wider entertainment audience. Together, they spent fourteen years married and became parents to Beckett, Sawyer, and Coco. Their divorce in 2020 began a different chapter for the family.

Professionally, Cashmere Agency remains an important part of Seung’s story. After leaving the company in 2024, he returned to the quieter public life he has long preferred.

FAQs

Who is Seung Yong Chung?

Seung Yong Chung is a Korean-American entrepreneur and marketing executive. He is best known for co-founding Cashmere Agency with Ted Chung. He also became widely known through his former marriage to actress Diane Farr.

How old is Seung Yong Chung?

Seung Yong Chung was born in 1970 in Seoul, South Korea. He is around 56 years old in 2026. He moved from South Korea to the United States with his family when he was very young.

Who is Seung Yong Chung’s ex-wife?

Seung Yong Chung’s ex-wife is American actress and writer Diane Farr. She is known for appearing in television shows such as Numb3rs, Rescue Me, and Fire Country. They were married from 2006 until 2020.

How many children does Seung Yong Chung have?

Seung Yong Chung has three children with Diane Farr. Their son, Beckett Mancuso Chung, was born in 2007. Their twin daughters, Sawyer Lucia Chung and Coco Trinity Chung, were born in August 2008.

What is Seung Yong Chung’s net worth?

Seung Yong Chung’s net worth has been reported at approximately $19.8 million to $20.3 million. His wealth is mainly associated with his long business career and leadership role at Cashmere Agency.

What does Seung Yong Chung do for a living?

Seung Yong Chung built his career as an entrepreneur and marketing executive. He co-founded Cashmere Agency in 2003 and later served as its president and CEO before leaving the company in December 2024.

Where is Seung Yong Chung now?

Seung Yong Chung maintains a private life after leaving Cashmere Agency in 2024. As of 2026, he has kept his next professional plans largely away from public attention while remaining connected with his family.